THESE 5 BRANDING MISTAKES COULD BE COSTING YOU MONEY


 MISTAKE #1: THE LESS THAN STELLAR LOGO


     Your logo is usually the first impression anyone has of your business. It needs to represent your business in every way. It needs to stand out and draw attention. It needs to be as unique as you are. Have you ever been on a job interview? Of course, you have so you know that the first impression is the most 

important one you can make. If you show up in dirty wrinkled clothes chances are your interviewer will form the impression that you’re lazy. It may be the furthest thing from the truth. Maybe you just got off work from another job and didn’t have time to change, but once that impression is made… it’s made.            Not that you can’t overcome that obstacle but you just made things 10 times harder than they should be. The same thing can be said for your business' s logo. If it's difficult to read. the wrong file size, or doesn't suit your business then chances are you're not making the best first impression. And you can never get that moment back . Oh and don't go out purchase a premade logo for $50 chances are if you like the logo so do a thousand other businesses and you'll just end up replacing it down the road .


 MISTAKE #2: DIY-ING EVERYTHING

          I know enough about graphic design to get by with the bulk of my branding, but even I have limitations. For instance… I am not a photographer and very rarely do I take my own photos. I know how to point and shoot but I don’t understand the science behind aperture and ISO (those may be the same things… I’m just not sure). So for me letting someone else handle my photos is what’s best for my brand.

         The same thing goes for you, my handy dandy DIY-er. There are probably parts of your branding that you can handle on your own but chances are there are areas it would be best to leave to a professional who specializes in that area.

    Besides not knowing it all most of us just aren’t physically capable of doing it all. Don’t add more stress when you don’t have to. “But hiring a designer is expensive!” Trust me when I say this… there are plenty of designers out there to suit any budget. Just ask around for references and you might find one who is willing to work with you and your budget.


MISTAKE #3: COPYING THE COMPETITION

     You are out on social media or surfing the interwebs and see your competition is knocking it out of the park. I mean a grand slam Insta-feed and blog. So you may be tempted to try and emulate what they’re doing in the hopes that it will bring some of those followers or clients your way. Don’t do it! Just don’t do it!.Remember that your business is unique and your branding should reflect that.Remember that your business is 


 MISTAKE #4: TOO MANY FONTS

      Using too many fonts looks disjointed and can be really off-putting in design. A good rule of thumb is to pick 2-3 great fonts and stick with them. Just make sure they work together and have enough contrast to draw the readers eye. I feel unless you are using a cartoon character of sorts try and stay away from the Comic Sans font. Also try and use generic fonts for your important things like you logo or heading .


 MISTAKE #5: REBRANDING WAY TOO OFTEN

        There are certain instances when it’s necessary to rebrand. If your business changes directions or niche you might want to consider rebranding. Just don’t switch up your brand every other week. Otherwise, your audience will get confused. Besides, every brand takes time to fully develop and grow so if you switch it up too often you’re never giving your brand a chance to catch fire, go viral or whatever it is you want it to do.

            If you do happen to get the urge to change things don’t go full-on rebrand. Make some minor changes and see if it makes you fall in love with your brand again. Switch up your homepage layout, redesign your business cards… those types of things don’t cost you an arm and a leg to change. So start there and if you really want to rebrand after that… give your audience a heads up so they don’t abandon ship.